Expressing Their Creativity

Natasha Faith and her business partner Semhal Zemikael, both aged 21 and based in London, launched their semi-precious jewellery business La Diosa in January 2007 after receiving an initial loan of £5,000 from the Prince’s Trust.

La Diosa means ‘The Goddess’ in Spanish, and perfectly reflects the divine designs of the girls’ jewellery. Both girls have worked for other people before and do say they learnt a lot from their experiences, but also said that they found their age often held them back as their employers rarely let them express their creativity.

Both girls, who are now Enterprise UK Ambassadors, decided to start the business after travelling around the world for 9 months, in which time they learnt various jewellery making techniques, and these international influences are easily visible in their creations.

Their jewellery has been worn by the likes of Baroness Amos, Leona Lewis and Kelly Rowland. The striking jewellery has also been featured on VOGUE.Com and is stocked in the prestigious Harvey Nichols.

La Diosa is still in its early days but is destined for great things, and the girls are ready to put their all into their business, knowing that the amount of work you put in is reflected in the level of success the business achieves.

“La Diosa is more than a brand, it’s a concept. It’s empowerment.”


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