advertising | Enterprise UK

Profile:

Inspiring Story: Matthew McNeill

Matt McNeill set up Sign-Up.to in 2004, an email and mobile marketing solution which is now one of the world’s leading self-service tools for permission-based marketing.

Inspiring Story: Wow Wow Wow!

At 16 Matthew Lovett founded the of Wow Group, an umbrella brand for several affiliate marketing websites.

Inspiring Story: Taking Responsibility For Others

David Erasmus turned his back on a hugely successful career in advertising to set up social enterprises in the UK and abroad that would help to address some of the world’s biggest issues.

Useful Link: Poptel

Web design company Poptel has compiled an easy-to-understand guide to optimising your website for search engines such as Google.

Useful Link: My Business

My Business has a range of useful guides on different aspects of small business advertising, including hiring an advertising agency, online advertising and promotional merchandise.

Useful Link: About.com: Advertising

Find out about different kinds of advertising materials on about.com

Useful Link: Directors Guild of Great Britain

Promote and support directing across all media: film, television, theatre, radio, opera, commercials, music videos, corporate film, multimedia and new technology.

Useful Link: Radio Centre

The role of RadioCentre is to maintain and build a strong and successful Commercial Radio industry — both in terms of listening hours and revenues.

Useful Link: MAD

Catch up on all the week’s marketing, PR and advertising news at the MAD website.